Posts in Category: Nerd Brand

Nerd Brand Podcast Episode 2×17 – Bias in Marketing Justice League

There’s been a lot of negative hype around Justice League. In this episode we discuss about returning to record after a brief hiatus. And discuss the marketing budget and economics of Justice League. SPOILERS Ahead if you’ve not seen it yet. Listen how a massive budget ($150M for Justice League) still doesn’t guarantee an audience … Continue reading “Nerd Brand Podcast Episode 2×17 – Bias in Marketing Justice League”

Nerd Brand Podcast – Marketing Crossover Strategy

It’s a SUPERCast! Get it? 502 Heroes and 3 podcasts? OK, I know corny, but we’re still doing this thing. Starting with Animation Destination we begin the SUPERCast with the anime segment, then Video Destruct talks about the game segment, then finally, Nerd Brand takes a look at the holistic approach of a Marketing Crossover … Continue reading “Nerd Brand Podcast – Marketing Crossover Strategy”

Nerd Brand Episode 2×14 – Social Media Marketing

Social media marketing is not as easy as it seems. In this podcast episode we discuss the various points provided by an article on Forbes. Social media is a time suck. But if you plan your strategy for the correct channels, you will see the needle move for your brands awareness. Liked this podcast episode? … Continue reading “Nerd Brand Episode 2×14 – Social Media Marketing”

Nerd Brand Episode 2×13 – Reviving Dead Brands

This week on Nerd Brand we are talking about resurrecting brands. Taking a brand that has been either on fumes or dead can be a huge challenge. Some don’t even bother attempting it, most rather start fresh. A while back I was told that it’s better to raise a baby than to raise the dead. … Continue reading “Nerd Brand Episode 2×13 – Reviving Dead Brands”

Nerd Brand Episode 2×12 – Video Games & Diversification

In this podcast episode we talk about diversification in video game market. Diversification is defined as: “A growth strategy where a business markets new products in new markets.” But it is a risky strategy. The business is moving into a new area of a market in which it has little or no experience. Here we … Continue reading “Nerd Brand Episode 2×12 – Video Games & Diversification”

Nerd Brand Episode S02E11 – It’s All Connected

On this install of The Nerd Brand this week we’re talking how to connect your business to other business and how connected universes have worked for the big guys in Marvel and DC. This episode on the Nerd Brand. In case you’re wondering what this weeks tip is, it is about Fred. Fred is the one of the … Continue reading “Nerd Brand Episode S02E11 – It’s All Connected”

Nerd Brand Episode SO2E10 – Half Baked Marketing

Movies are a business just like any other one. This episode of our podcast we're talking about print and digital advertising that wasn't quite thought out. A few weeks ago, the new Spiderman movie poster was revealed. This was criticized as a minor disaster. The project has been memed, and trolled on social media. Terrible … Continue reading "Nerd Brand Episode SO2E10 – Half Baked Marketing"

Nerd Brand SO2E08 – Spring Cleaning Your Brand

It’s Kentucky Derby and free comic book day! We talk about where it started and how it’s grown into a worldwide thing. Not to mention it’s time to spring clean your brand. This episode on the Nerd Brand.   What the Tip?! www and non www domains and google web master tools. Be exact with … Continue reading “Nerd Brand SO2E08 – Spring Cleaning Your Brand”

Nerd Brand Podcast – The Sounds of Advertising

Sounds are evolving in to famous 60-70’s songs. GOTG vol 2 released sound track as promo along with trailer. In this episode we discuss our bold favs and most memorable both sound tracks and scores. Sounds are evolving in to famous 60-70’s songs. GOTG vol 2 released sound track as promo along with trailer. In … Continue reading “Nerd Brand Podcast – The Sounds of Advertising”

Nerd Brand Podcast S02 Ep06 – R Rated Advertising

It’s all about knowing your audience. A few weeks ago on Nerd Brand we talked about Marvel Comics and how they’re taking their narratives in a specific direction that wasn’t exactly a fit for the audience that consumes the product. As of a couple weeks ago the CEO of Marvel comics admitted this mistake and … Continue reading “Nerd Brand Podcast S02 Ep06 – R Rated Advertising”