Posts in Category: Marketing

Marketing Your WordPress Website

WordPress is much more than just a quick way to get a website. It is an engine that can carry your business forward through the 21st century. Your marketing team needs a tool to publish that’s easy, quick and flexible. Over the years WordPress has been looked at as a CMS that is great to … Continue reading “Marketing Your WordPress Website”

Dear Marketers, You Are Now Creative Designers, Content Writers, etc…

There was a time when a web designer was not associated with a web developer. Then that all changed. Now online ads for web designer jobs include descriptions of responsibilities normally handled by a web developer. Moreover, programmers, app development and other kinds of development are all getting mixed together along with system admin’s. It’s … Continue reading “Dear Marketers, You Are Now Creative Designers, Content Writers, etc…”

Facebook Terminology

Facebook has multiple products and those products often get lost in translation as to what they do and are intended for. Making Facebook Terminology difficult to absorb and grasp. Understanding product naming is crucial to understand it’s correct use when marketing on Facebook. Timeline/Feed Sometimes referred to as a Facebook profile, a Timeline is the … Continue reading “Facebook Terminology”

Facebook Ads: Selecting Placements, Formats, and Creative

When you see a video ad in your Facebook News Feed, you’re seeing an ad’s placement. As well as its format (video). Simply, placements are where your ads will appear and formats are how your ads will appear. The creative portion of the ads is not graphics. It is the type of media you’ll use … Continue reading “Facebook Ads: Selecting Placements, Formats, and Creative”

The Difference Between Blogging and Content Marketing?

Posting an occasional Facebook post is not a social media strategy or campaign. If you have a blog, that doesn’t mean that you’re doing content marketing. Blogging is a key component. A weekly blog post probably isn’t enough. Content marketing is Branding Watch Kitty Lusby talk about strategy, branding, and developing a killer content marketing … Continue reading “The Difference Between Blogging and Content Marketing?”

Start Your Marketing Budget Strategy

As Q4 of 2017 approaches, it serves as a reminder that holidays, and budgeting time, are here. Now I know that holidays are a lot more fun, but budgets have their place as well. The best way to remove the pain is to start early and be prepared. Let’s dive into staring your marketing budget … Continue reading “Start Your Marketing Budget Strategy”

Facebook Ads vs Boosted Posts

Facebook has lessened organic reach and paid options are pretty much the way you reach more people. There are 2 options that business owners can do to gain momentum. Boost posts, the content you share on your page. Then pay for Facebook ads. Which require a bit more thought and strategy as you can set … Continue reading “Facebook Ads vs Boosted Posts”

Why You Need To Be Making Content For Your Brand

If you’re not making creative content for your brand, then you’re already behind. Content publication rates on various channels are massive. This means people see new and fresh things every minute, or in some cases, every second. Unfortunately. you can’t keep recycling previously published content to keep up. Additionally, within the realm of social media, … Continue reading “Why You Need To Be Making Content For Your Brand”

Online Ad Creation

We’ve all seen them, those ads that are small and sometimes inconspicuous. I’m talking about the ads that show up on mobile websites in banners or small sidebars. They may be trying to tell you something, but sometimes can be confusing. Often, this is the result of the focus shifting to what they look like, … Continue reading “Online Ad Creation”

Facebook Algorithm Updates

Across the Internet, spam is a big problem. Links to pages that are filled with ads that contain unnecessary or useless information are a big problem. Moreover, some of the sites actually contain malware that will try to infect your computer. Google and Facebook combat this on a regular basis. Unfortunately for you and I, … Continue reading “Facebook Algorithm Updates”